July 20, 2021
Networking and advertising for service providers has changed over the past 5 years as technology has expanded and housing consumers have turned to the internet to find what they need. Service providers such as home inspectors, attorneys, and title insurance providers are challenged with navigating an online market to attract new leads. Read on for 5 ways that you can win more leads as a service provider.
One great way to gain leads as a service provider is to build partnerships with agents. Housing consumers will often go to their agents for recommendations on service providers, and if you provide a quality service and have relationships with agents, chances are they’ll be recommending you to their clients.
One way to build these relationships is by attending agent meetings and trainings to give a presentation and pass out business cards, flyers, and any other branded ads. This is a great way to have your name fresh on an agent’s mind next time they are asked for a recommendation.
Another great way is attending open houses. Not only are you able to meet with the agent and provide resources on your services, but you may be able to meet with housing consumers who are attending the open house.
One way to network with agents that has expanded over the past 5 years is through social media. More and more businesses are turning to advertising and networking through social media, and following and interacting with agents is a great way to increase your awareness. Not only can social media be a great tool to network with agents, but it’s also another great way to win leads.
Once the agent relationship is formed it is important to stay connected and have a clear way to manage projects. By proving success on projects you can become part of their trusted network of providers regularly recommended as an option to housing consumers.
Over the past 5 years, social media has expanded and become one of the top ways businesses advertise to their customers. According to Facebook Marketing, 90% of accounts follow a business on Instagram, so it’s no wonder businesses have turned toward social media to reach new consumers.
From the introduction of Instagram stories in 2016, and reels in 2019, social media has come a long way. It’s easier than ever before to connect with housing consumers as a service provider. By providing value to your followers, you can draw them in and turn followers into leads.
Sharing testimonials, information about your business, tips and tricks, and using paid ads are all great strategies to attract new leads to your page. Social media sites allow action buttons to be added to your profile, to encourage consumers to click on your website, email, or call you.
Paid social media ads are a great way to get your content in front of more consumers. When McCarthy and Stone, a UK based Real Estate company, introduced paid Facebook ads to promote their business in 2019, they generated 4.3x the amount of leads from the year before, at half the cost of last year’s ad campaign. Not only are social media ads a great way to bring in new leads, but Google ads are another way to attract consumers.
It’s important to understand what online presence your target housing consumers are using to evaluate options and create the best brand possible on this platform. Having a timely presence at purchase decisions is key to winning projects.
Google ads have been around since the early 2000’s, and have taken off over the last 5 years. Search engine optimization and Google ads are important strategies when trying to reach new consumers. According to BrightEdge, 68% of online experiences begin with a search engine, and 49% of people click on the top ranking search. This shows that rank on Google is important in getting traction to your page. Google ads allow you to purchase a high ranking spot, putting you above other searches. By putting your site directly in front of consumers, you are increasing the chances that they’ll click on your website and they will turn into leads.
Optimizing your keyword search can be tricky. Make sure to measure the cost vs the lead generation of each campaign. Otherwise you might be spending more money than new projects generate. While paying for Google Ads is an effective way to gain leads, the costs can quickly add up.
Your website is an important key in gaining leads, as more and more housing consumers turn to the internet as their main form of finding services. Getting housing consumers to click on your website is one challenge, and keeping them on your website is the next. Having a clear, modern, and easy to navigate website is so important in keeping the consumer on your site.
When housing consumers are visiting your website, 3 things should be made clear – who you are as a business, what you do, and how to contact you. You want visitors to your site to easily understand your services, so that you can turn these visitors into leads.
Slow loading times and a hard to navigate website can turn housing consumers away, and cause them to visit a competitor’s website instead, so it’s important to be sure you’re keeping your website as concise and efficient as possible.
Referrals are one of the most tried and true ways to generate more leads as a service provider. Provide a quality service, and your customers will share your name. Don’t be afraid to ask for referrals from satisfied customers! Asking for testimonials or reviews that you can share on social media and on your website is a great way to attract new leads that are visiting your page.
Keep your customers satisfied – and they will come back and send people they know. No matter what you spend, it will not outpace the strength of personal referrals.
Reti360 is here to help by offering a new way for service providers to win more work and communicate with agents and clients. Reti360 allows you to advertise yourself to agents and housing consumers when they are making a purchase decision. Connect with agents and become a trusted service provider, and you’ll automatically be shared as an option to their clients on every project. Share your business information and website on your Reti360 page so housing consumers have all of your information at their fingertips. Reti360 is the best way that service providers can maintain their relationships with agents and gain new referrals, as well as being a great free option to get your name out there. Check out how by visiting Reti360 to create your free account today.
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